Boy eating a large sandwich with ham, lettuce and cheese while smiling.

As a holistic service provider,
we support product development from A to Z

From the initial idea through recipe development and sensory testing to packaging, certification and successful market launch. In doing so, we combine maximum efficiency with innovative strength: modern production facilities ensure reliable scaling, while our developers rapidly translate trends such as clean label, animal welfare and convenience into market-ready assortments. The result is private-label products that convince both retailers and consumers alike and enable long-term successful private-label programmes.

Co-creation
Together we define target groups, value propositions and price architecture
Recipe development
Ingredients, quantities, spices and functional components precisely balanced for reproducible quality despite raw material fluctuations
Sensory analysis
Focus on taste, texture, juiciness and sliceability: the sensory target profile
Packaging
Material, shape, and print design: precisely tailored to shelf impact, freshness, and sustainability
Market launch
Reliable from day one: production & logistics ready – with volume planning and service level
Scaling
Secured raw material supply and scalable production within the Westfleisch Group – even with rising demand
Moderne Produktionslinie mit mehreren Edelstahlmaschinen und Förderbändern in einer Lebensmittelverarbeitungsanlage.

Production & scaling

Our highly automated machinery in Oer-Erkenschwick is designed for peak volumes. Standardised hygiene concepts and efficient processes ensure reliable delivery performance.

Person mit blauen Schutzhandschuhen hält eine verpackte Gustoland ‚Feine Kleine‘ Bierschinken-Aufschnittschale für eine Qualitätskontrolle.

Quality & certifications

IFS, QS, BRC, SMETA and many international standards guarantee uncompromising safety and transparency. On request, we provide all documentation in a consolidated form – for maximum auditability and trust.

Mitarbeitende in Schutzkleidung und blauen Handschuhen arbeitet konzentriert an einer Aufgabe in einer Labor- oder Produktionsumgebung.

Development & innovation

From product ideas and clean-label strategies to convenience meat products, we combine technology, sensory analysis and cost transparency. We continuously advance our technological foundation – automation, digital line control, data-driven quality assurance – to ensure that innovations in processed meats, cooked ham, cured products and meat-based convenience products quickly reach market readiness and are reliably scalable.

Variety with Gustoland Our case studies demonstrate the diversity
of private-label partnerships
with Gustoland

From discount ranges and clean-label innovations to international animal welfare programmes. Each case study represents collaboration at eye level and customised solutions for our customers.

  • Regale im Supermarkt, gefüllt mit verpackten Fleisch- und Wurstwaren in transparenter Schale.

    Strong private-label ranges in the entry-level price segment – efficiently produced for food retail and discounters.

  • Goldbraun gegrillte Würstchen liegen auf dem Rost über offener Flamme.

    High-volume standard items in the entry-level price segment – reliable, cost-efficient and ideal for large quantities.

  • Aufgeschnittene Salami auf einem Holzbrett, garniert mit grobem Salz und Kräutern, daneben ein Messer und Brotscheiben.

    Flexibility for premium and niche products – with customised recipes and high-quality packaging.

  • Saftig glasierte Barbecue-Rippchen mit Grillspuren, angerichtet auf einem dunklen Holzbrett.

    Customised product solutions for foodservice chains – scalable, flexible and internationally proven.

  • Kleine Fingerfood-Portionen aus Birnenspalten mit dünn geschnittenem Schinken, serviert in schwarzen Schälchen mit Spießen.

    Reliable solutions for bulk consumers and the foodservice sector – from cold cuts to meat-based convenience products.

  • Pfanne mit gebratenen Fleischstreifen, roten Zwiebeln und Pilzen in einer cremigen Sauce, rustikal angerichtet.

    Ready-to-eat and quick-to-prepare products – a fast-growing segment with attractive margins.

  • Weißer WETRALOG-Lkw der Marke MAN fährt auf einer Straße bei Sonnenlicht.

    Collaboration with international retail chains – certifications and capacities for global markets.

  • Vielfältige Aufschnittplatte mit verschiedenen Schinken-, Wurst- und Salamisorten, garniert mit Kräutern und Pfefferkörnern auf einem runden Holzbrett.

    Natural, transparent, free from additives – innovative clean-label recipes for modern consumers.

Learn more about Gustoland