Your reliable partner in the processed meat trade.

Home
|
Company

Since 2004, we have been producing in Oer-Erkenschwick, directly connected to the Westfleisch meat centre. Vertical integration within the Westfleisch Group and a network of over 5,100 regional contract farmers form the foundation for fresh, traceable, and reliably scalable private-label quality – optimised through automation and digital processes.

The three pillars of Gustoland stand for what our retail partners value most: freshness and efficiency through our location at the meat centre, reliability and delivery accuracy thanks to integrated logistics, and stability and security through our cooperative structure with over 5,100 farmers. This creates the foundation for long-term partnerships and strong private labels.

+ Production in Oer-Erkenschwick
Directly at the meat centre: shortest routes, maximum freshness, efficient processes – operated in association with Westfleisch Erkenschwick GmbH.

+ Integrated logistics
Wetralog ensures an unbroken cold chain – for a seamless flow from farmer to customer.

+ Cooperative responsibility
A cooperative structure with thousands of farmers – stability, resilience, and reliable quality.

At Gustoland, quality and team spirit are at the centre of everything we do. Whether in production, administration, or logistics – dedicated employees contribute every day to upholding our high standards. Close cooperation across all areas creates a strong sense of togetherness and consistently drives our vision of sustainable food production forward.

Founded in 2004, Gustoland became the refinement specialist within the Westfleisch Group. From the very beginning, we have focused on producing private-label products for food retail, discounters, and the foodservice sector. Today, we stand for state-of-the-art production, maximum efficiency, and uncompromising freshness – while remaining a reliable partner for our customers.

Takeover of the Oer-Erkenschwick production site by Westfleisch – establishment of processed meat production under the Gustoland brand.

2004
The Gustoland range, after its first revision, is broader and deeper than ever before.

2006
First “product carbon footprint” for processed meats from Gustoland

2010
“Aktion Tierwohl” – presentation of the first animal welfare label for processed meat and meat products at the German Meat Congress

2010
At Anuga, the “Aktion Tierwohl” processed meat range is honoured as “Top Brand 2013”

2013
For a decade, Gustoland has been among the top 10 processed meat producers in Germany.
2017: Expansion of the product portfolio towards slow cooked products.

2017
The factory outlet directly at the Oer-Erkenschwick site reopens with a new look. During the Covid period, the shop was closed and has not reopened since.

2019
Even during the Covid pandemic, Gustoland remained fully capable of delivery and proved its performance strength.

2020
Frikadelle production line goes into operation at Gustoland.

2021
Following renewed growth, Gustoland surpasses the threshold of 1,000 tonnes per week for the first time on an annual average.

2022
Gustoland continues on its growth path. Westfleisch decides on further investments to adapt production capacities to increased volumes.

2024

As a processed meat specialist within the Westfleisch Group, we guarantee an unbroken chain of quality that begins with our regional contract farmers and culminates in the success of your private label. Quality, freshness, and absolute delivery reliability are not just promises for us, but the result of state-of-the-art production and deep regional roots. Our ambition is to stand firmly behind your brand as a strong partner – creating future-proof, contemporary foods through lived sustainability and transparent animal welfare, to win over today’s conscious consumers.

Following this principle, we develop packaging concepts that intelligently combine energy and material efficiency. By using modern technologies, we significantly reduce the proportion of plastic while at the same time extending shelf life – a strong contribution to the fight against food waste. As a strategic partner, we provide recyclable solutions that strengthen your private label at the point of sale.

As part of the Westfleisch Group, we are committed to the Animal Welfare Initiative and, together with programmes such as “Strohwohl” (animal-friendly husbandry with straw bedding) and “Bauernliebe” (programme for particularly animal-friendly farming), set standards that go beyond legal requirements. In this way, we create a transparent foundation for high-quality food – in line with the expectations of retailers and consumers.

Gustoland is part of the integrated value chain within the Westfleisch Group – from agricultural origin to the packaged product. This close integration enables end-to-end traceability and guarantees consistently high standards in quality and animal welfare. Certifications such as IFS and QS, along with modern tracking technologies, provide reliable transparency for retailers and consumers.